Adidas Data Breach Affects Contact Information, Usernames, Passwords - IdentityTheft.com

Adidas Data Breach Affects Customers Contact Information, Usernames, Passwords

Adidas Data Breach Affects Customers Contact Information, Usernames, Passwords

Adidas is alerting “a few million” customers who made purchases on its U.S. website about a potential data breach where hackers could have accessed some of their personal information.

The athletic apparel company became aware of a “potential data security incident” on June 26 by “an unauthorized party [who] claims to have acquired limited data associated with certain Adidas consumers.” Company officials are taking steps to gauge the scope of the breach by working with data security firms and law enforcement.

The data includes contact information, usernames and encrypted passwords.

“Adidas has no reason to believe that any credit card or fitness information of those consumers was impacted,” the Germany-based company said.

“We believe approximately a few million consumers could potentially be impacted,” a company spokesperson told The Hill.

Adidas is the latest in a string of retailers that have reported data breaches. Under Armour, Best Buy, Sears, Lord & Taylor and Saks Fifth Avenue all reported breaches earlier this year.